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coors promo

online advertising
razorfish | 2008

Coors Light was promoting a new innovation with a 24oz cold activated can. At a certain temperature, the mountains on the can would turn blue, letting you know it was cold enough to drink. Our team was tasked with creating a short animated promotion that would make the viewer aware of this new innovation. I helped concept, story board, design and animate the final video.

watch: cold activate 24oz can (0:22)

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3 Responses Subscribe to comments


  1. Mickey Slater

    Is there an animated version of this?
    looks cool

    Sep 30, 2008 @ 11:20 pm


  2. admin

    yea. there’s a link under the description. it says: “watch: cold activate 24oz can (0:22)”

    Sep 30, 2008 @ 11:23 pm


  3. Chris

    YoUr GOod….VeRy GooD

    Feb 12, 2009 @ 12:16 pm

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