online competition
razorfish | 2008

When Levi’s partnered with Bravo to be apart of one episode on Project Runway, Levi’s also tasked us with coming up with an online campaign that would continue the challenge of the episode. Ultimately we came up with the name “Project 501″ and created an online version of the Project Runway episode’s challenge. The website allowed anyone to register and submit a design for the online challenge or critique other submissions. The website created quite a buzz, garnering 20,000 registrants and over 2500 design submissions. It was also featured on the front page of the Oregonian’s Business section. The image you see here gives you a sense of the overall design of the site. We tried to give the site a very hands-on textured look. We even hand drew an existing font we wanted to use in the site. A couple of jeans were sacrificed in the making of this website.

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