online campaign
razorfish | 2008
Levi’s asked us to create an online experience focused specifically on their female consumer. We thought it would be best to reach those real women by creating a campaign with real women. We found three real women with different body types to be our main spokeswomen for the Levi’s women’s line. In the end, we created this website.
While primarily working as a Designer on this project, I was able to participate in all aspects of the project, from initial brainstorming all the way through to art directing the development team.
Creative Director: Sharon Greenwood
Designer/Art Director: Michael Showell
Designer: Nora Travis
Copy Writers: Mandi Middlestetter, Carl VanderZanden
Web Development: Ben Brewer