In association with Wieden + Kennedy, I was on a Razorfish team that took some initial ideas from the WK team, and turned it into an online campaign that supported a centralized web experience created by WK. I was integral in defining the direction the online campaign would take, finding photographers and videographers, as well as doing the bulk of the produced creative.
Below you will find a video case study produced by Razorfish showing much of the creative I was a part of, as well as campaign results. To get an idea of just how much work was put into this campaign, I would encourage you to watch the video. Another video is a 17 min short film produced by DuckDuck Collective. I can’t speak more highly of this group. They produced amazing work on a daily basis. At the end of the campaign, they compiled this short film of all their work. If you have the time you should give it a look.
Lead Agency: Wieden + Kennedy
Online Agency: Razorfish
Creative Director: David Hartt
Copywriter: Will Ulbricht
Designer/Art Director: Michael Showell
Levi’s Go Forth Campaign
In association with Wieden + Kennedy, I was on a Razorfish team that took some initial ideas from the WK team, and turned it into an online campaign that supported a centralized web experience created by WK. I was integral in defining the direction the online campaign would take, finding photographers and videographers, as well as doing the bulk of the produced creative.
Below you will find a video case study produced by Razorfish showing much of the creative I was a part of, as well as campaign results. To get an idea of just how much work was put into this campaign, I would encourage you to watch the video. Another video is a 17 min short film produced by DuckDuck Collective. I can’t speak more highly of this group. They produced amazing work on a daily basis. At the end of the campaign, they compiled this short film of all their work. If you have the time you should give it a look.
Lead Agency: Wieden + Kennedy
Online Agency: Razorfish
Creative Director: David Hartt
Copywriter: Will Ulbricht
Designer/Art Director: Michael Showell
2009
Short Film – Levi’s “Go Forth” from DuckDuck Collective on Vimeo.
Take-over of San Fancisco Gate
Take-over of the New York Times
Take-over of Myspace